The Power of Online Storytelling
Storytelling is kind of a marketing catch-phrase these days, but despite all the hype about branded storytelling, stories really are the best way to …
Interview with Pete Fulford (by Pete Fulford)
Fascinating look inside the head of writer Pete Fulford by Pete Fulford
On Transmedia Storytelling
What if Aunt Jemima stepped off the syrup bottle and into say, a video game? What if she wrote a cookbook or even a …
The Need for Brand Storytellers
I think it’s great that everyone thinks of themselves as a writer these days. There are now MILLIONS of content creators out there on …