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Intel Ad

Posted on October 26, 2011 by fulfordcreative

DESCRIPTION: One of several spec poster ideas that promoted Intel in Intel reseller establishments.

CLIENT: Intel

AGENCY: CMD Agency

COPYWRITER: Fulford Creative

Hotsy Moped

Posted on October 25, 2011 by fulfordcreative

DESCRIPTION: The most popular of a set of videos featuring middle-aged daredevil Courageous Carl Payne as he “takes on” a Hotsy Pressure Washer. To see all of Hotsy’s “Courageous Carl” campaign, go to the Courageous Carl Branded Entertainment page.

CLIENT: Hotsy

PRODUCTION AGENCY: Bestlight Creative

DIRECTION & CO-PRODUCTION: Funnelbox Motion Pictures

CONCEPT, CREATIVE DIRECTION & SCRIPT: Fulford Creative

HP / Merck Case Study

Posted on October 24, 2011 by fulfordcreative

DESCRIPTION: Crafted general story direction and interview questions for Merck case study for HP.

CLIENT: Hewlett-Packard

PRODUCTION AGENCY: Bestlight Creative

DIRECTION: Sharon Brown, S Squared Directors

CREATIVE DIRECTION / STORY /INTERVIEW QUESTIONS: Fulford Creative

Hotsy Statue Video

Posted on October 23, 2011 by fulfordcreative

 

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DESCRIPTION: Conceived and wrote this humorous and whimsical commercial spot for Hotsy pressure washers.

CLIENT: Hotsy

PRODUCTION AGENCY: Bestlight Creative

DIRECTION & CO-PRODUCTION: Funnelbox Motion Pictures

CONCEPT, CREATIVE DIRECTION & SCRIPT: Fulford Creative

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  • About

    Pete Fulford is a copywriter, scriptwriter, and new media storyteller based in Portland, OR. He is the Big Cheese, Head Honcho, & Numero Uno at Fulford Creative.

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  • Accolades

    "Pete is by far one of the best copywriters I’ve ever worked with. He is organized, creative, forward thinking and has great attention to detail. He handles multiple projects with ease, never dropping the ball or missing a deadline. He is flexible and adapts quickly to changing business needs and shifting priorities. I would highly recommend Pete to anyone and hope to work with him again in the future.”

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  • Kudos

    “Pete is a gifted writer and a consummate professional. His writing is fresh, strategic, and innovative. Pete always delivers beyond our expectations and continues to drive creative throughout the process. He is focused, detailed, creative and a great collaborator. I know when Pete is on a project it will be successful.”

    Julie Jenkins, Executive Producer at Bestlight Creative

  • Praise

    “What can I say? Pete just "gets it." He's a superb writer and excellent at client relations as well. He has always maintained a high degree of integrity while managing a number of high-stress projects. Plus, he's dependable. It is always a pleasure working with Pete.”

    Laurie Falconer, Sr. Corporate Communications Manager at Qualcomm Atheros

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