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Hotsy Courageous Carl

Posted on November 16, 2011 by fulfordcreative

DESCRIPTION: Developed highly successful campaign that featured a fictitious “retired stuntman” (inspired by the Super Dave Osborne character from the 1980s) and created a campaign around him – complete with 5 videos, a Facebook page, a Twitter page, a back story, and behind-the-scenes images.

DELIVERABLES: Moped video, Goop video, Hummer video, and website content featuring Carl’s bio, behind the scenes pics, etc. Also created a Facebook page and Twitter account.

CLIENT: Hotsy

PRODUCTION AGENCY: Bestlight Creative

DIRECTION & CO-PRODUCTION: Funnelbox Motion Pictures

CONCEPT, CREATIVE DIRECTION, COPYWRITING, SCRIPTWRITING, SOCIAL MEDIA MARKETING: Fulford Creative

TODAY ONLY: One isn’t the loneliest number!

Posted on November 11, 2011 by fulfordcreative

Congratulations to the number ONE on 11/11/11. It has lots of friends today. Way to go ONE. You’re number ONE.

Bill Posters is an Innocent Man

Posted on November 8, 2011 by fulfordcreative

Love this!

Coca Cola Content 2020

Posted on November 8, 2011 by fulfordcreative

Great ideas on content, conversation models, storytelling, and themes of living positively from an unhealthy, dental eroding, and addictive product, and a company with a poor environmental record, questionable labor practices, and monopolistic business practices.

You can’t argue this much however: For over 100 years, Coca Cola has proven it can tell a damn good story.

This awesome video was animated by Cognitive Media, an animation studio based in Folkestone, Kent in the UK. Their mission is to help people to discover and learn new stuff with the help of storytelling, drawing and animation.

 

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  • About

    Pete Fulford is a copywriter, scriptwriter, and new media storyteller based in Portland, OR. He is the Big Cheese, Head Honcho, & Numero Uno at Fulford Creative.

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  • Accolades

    "Pete is by far one of the best copywriters I’ve ever worked with. He is organized, creative, forward thinking and has great attention to detail. He handles multiple projects with ease, never dropping the ball or missing a deadline. He is flexible and adapts quickly to changing business needs and shifting priorities. I would highly recommend Pete to anyone and hope to work with him again in the future.”

    Kristin Welch, Vice President, Marketing Production Manager, Bank of America

  • Kudos

    “Pete is a gifted writer and a consummate professional. His writing is fresh, strategic, and innovative. Pete always delivers beyond our expectations and continues to drive creative throughout the process. He is focused, detailed, creative and a great collaborator. I know when Pete is on a project it will be successful.”

    Julie Jenkins, Executive Producer at Bestlight Creative

  • Praise

    “What can I say? Pete just "gets it." He's a superb writer and excellent at client relations as well. He has always maintained a high degree of integrity while managing a number of high-stress projects. Plus, he's dependable. It is always a pleasure working with Pete.”

    Laurie Falconer, Sr. Corporate Communications Manager at Qualcomm Atheros

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