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Ray-Ban “Legends Never Hide” Stories

Posted on March 28, 2012 by fulfordcreative

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DESCRIPTION: Provided writing, editing, and storytelling support for the award winning Ray-Ban ‘Legends Never Hide’ campaign. The interactive site features the stories of seven “legendary individuals” who portray the “Never Hide” spirit. It also allows individuals from around the world to post their own stories.

CLIENT: Marcel Paris

COPY: Fulford Creative

PRESS: http://www.fastcocreate.com/1680646/rebels-throughout-history-are-not-hiding-in-new-ray-ban-ads

http://www.huffingtonpost.com/2012/04/26/ray-ban-never-hide-campaign-gay_n_1456315.html

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