DESCRIPTION: Provided writing, editing, and storytelling support for the award winning Ray-Ban ‘Legends Never Hide’ campaign. The interactive site features the stories of seven “legendary individuals” who portray the “Never Hide” spirit. It also allows individuals from around the world to post their own stories.
CLIENT: Marcel Paris
COPY: Fulford Creative
PRESS: http://www.fastcocreate.com/1680646/rebels-throughout-history-are-not-hiding-in-new-ray-ban-ads
http://www.huffingtonpost.com/2012/04/26/ray-ban-never-hide-campaign-gay_n_1456315.html