Fulford Creative

  • the Man
  • the Biz
  • the Portfolio
    • Web
    • Emails
    • Infographics
    • Social Posts
  • Contact

Hotsy Courageous Carl

Posted on November 16, 2011 by fulfordcreative

DESCRIPTION: Developed highly successful campaign that featured a fictitious “retired stuntman” (inspired by the Super Dave Osborne character from the 1980s) and created a campaign around him – complete with 5 videos, a Facebook page, a Twitter page, a back story, and behind-the-scenes images.

DELIVERABLES: Moped video, Goop video, Hummer video, and website content featuring Carl’s bio, behind the scenes pics, etc. Also created a Facebook page and Twitter account.

CLIENT: Hotsy

PRODUCTION AGENCY: Bestlight Creative

DIRECTION & CO-PRODUCTION: Funnelbox Motion Pictures

CONCEPT, CREATIVE DIRECTION, COPYWRITING, SCRIPTWRITING, SOCIAL MEDIA MARKETING: Fulford Creative

This entry was posted in Uncategorized. Bookmark the permalink

Add Your Comment

Your email will not be published.

  • Accolades

    "Pete is by far one of the best copywriters I’ve ever worked with. He is organized, creative, forward thinking and has great attention to detail. He handles multiple projects with ease, never dropping the ball or missing a deadline. He is flexible and adapts quickly to changing business needs and shifting priorities. I would highly recommend Pete to anyone and hope to work with him again in the future.”

    Kristin Welch, Vice President, Marketing Production Manager, Bank of America

  • Kudos

    “Pete is a gifted writer and a consummate professional. His writing is fresh, strategic, and innovative. Pete always delivers beyond our expectations and continues to drive creative throughout the process. He is focused, detailed, creative and a great collaborator. I know when Pete is on a project it will be successful.”

    Julie Jenkins, Executive Producer at Bestlight Creative

  • Praise

    “What can I say? Pete just "gets it." He's a superb writer and excellent at client relations as well. He has always maintained a high degree of integrity while managing a number of high-stress projects. Plus, he's dependable. It is always a pleasure working with Pete.”

    Laurie Falconer, Sr. Corporate Communications Manager at Qualcomm Atheros

  • Connect with us:
  • Twitter
  • Facebook
  • Vimeo
  • © 2024 All ideas and content by Pete Fulford
  • Powered by WordPress