Gusto Character Profile

Posted on March 9, 2011 by fulfordcreative

DESCRIPTION: Developed the bio and voice of “Milo” – a fictional character who wrote dozens of reviews and interacted on the Gusto travel website

CLIENT: Gusto

COPYWRITER: Fulford Creative

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Accolades

"Pete is by far one of the best copywriters I’ve ever worked with. He is organized, creative, forward thinking and has great attention to detail. He handles multiple projects with ease, never dropping the ball or missing a deadline. He is flexible and adapts quickly to changing business needs and shifting priorities. I would highly recommend Pete to anyone and hope to work with him again in the future.”

Kristin Welch, Vice President, Marketing Production Manager, Bank of America
Kudos

“Pete is a gifted writer and a consummate professional. His writing is fresh, strategic, and innovative. Pete always delivers beyond our expectations and continues to drive creative throughout the process. He is focused, detailed, creative and a great collaborator. I know when Pete is on a project it will be successful.”

Julie Jenkins, Executive Producer at Bestlight Creative
Praise

“What can I say? Pete just "gets it." He's a superb writer and excellent at client relations as well. He has always maintained a high degree of integrity while managing a number of high-stress projects. Plus, he's dependable. It is always a pleasure working with Pete.”

Laurie Falconer, Sr. Corporate Communications Manager at Qualcomm Atheros