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Browsing February, 2011

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Cisco Extreme Makeover

Posted on February 24, 2011 by fulfordcreative

CLIENT: Cisco

AGENCY: Interamark

DIRECTION: Federico Productions

CONCEPT, CREATIVE DIRECTION & SCRIPT: Fulford Creative

HP Enterprise Uprising

Posted on February 24, 2011 by fulfordcreative

DESCRIPTION: Part 2 in a series of mockumentary-style vignettes promoting new Cisco printers for business. In this episode, Chase Fisher (as seen in Video 1 in the series – HP King of Cowbell) goes to work at a large enterprise. There we meet a cast of characters at the office and an HP Salesperson who navigates through the ridiculousness.

CLIENT: Hewlett-Packard

PRODUCTION AGENCY: Bestlight Creative

DIRECTION and CO-PRODUCTION: Funnelbox Motion Pictures

CONCEPT & SCRIPT: Fulford Creative

HP / Disney Case Study

Posted on February 18, 2011 by fulfordcreative

DESCRIPTION: Served as story consultant and scriptwriter for this high visibility case study video for HP and Disney.

CLIENT: Hewlett-Packard

PRODUCTION AGENCY: Bestlight Creative

DIRECTION: Sharon Brown, S Squared Directors

CREATIVE DIRECTION / STORY / INTERVIEW QUESTIONS: Fulford Creative

Bank of America Mall

Posted on February 17, 2011 by fulfordcreative

[swf src=”http://fulfordcreative.com/wp-content/uploads/2011/02/cc-018_fla_bofa-mall.swf” width=610 height=380]
DESCRIPTION: Online promotion aimed at alerting online shoppers (and Bank of America customers) to visit the Bank of America Mall during the holiday season of 2008.

CLIENT: Bank of America

DESIGN: Todd McNaught, Bank of America

CONCEPT & COPYWRITING: Fulford Creative

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  • About

    Pete Fulford is a copywriter, scriptwriter, and new media storyteller based in Portland, OR. He is the Big Cheese, Head Honcho, & Numero Uno at Fulford Creative.

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  • Accolades

    "Pete is by far one of the best copywriters I’ve ever worked with. He is organized, creative, forward thinking and has great attention to detail. He handles multiple projects with ease, never dropping the ball or missing a deadline. He is flexible and adapts quickly to changing business needs and shifting priorities. I would highly recommend Pete to anyone and hope to work with him again in the future.”

    Kristin Welch, Vice President, Marketing Production Manager, Bank of America

  • Kudos

    “Pete is a gifted writer and a consummate professional. His writing is fresh, strategic, and innovative. Pete always delivers beyond our expectations and continues to drive creative throughout the process. He is focused, detailed, creative and a great collaborator. I know when Pete is on a project it will be successful.”

    Julie Jenkins, Executive Producer at Bestlight Creative

  • Praise

    “What can I say? Pete just "gets it." He's a superb writer and excellent at client relations as well. He has always maintained a high degree of integrity while managing a number of high-stress projects. Plus, he's dependable. It is always a pleasure working with Pete.”

    Laurie Falconer, Sr. Corporate Communications Manager at Qualcomm Atheros

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