DESCRIPTION: Developed highly successful campaign that featured a fictitious “retired stuntman” (inspired by the Super Dave Osborne character from the 1980s) and created a campaign around him – complete with 5 videos, a Facebook page, a Twitter page, a back story, and behind-the-scenes images.
DELIVERABLES: Moped video, Goop video, Hummer video, Bloopers video, Highlight video, and website content featuring Carl’s bio, behind the scenes pics, etc. Also created a Facebook page and Twitter account.
PRODUCTION AGENCY: Bestlight Creative
DIRECTION & CO-PRODUCTION: Funnelbox Motion Pictures
CONCEPT, CREATIVE DIRECTION, COPYWRITING, SCRIPTWRITING, SOCIAL MEDIA MARKETING: Fulford Creative