Hotsy Courageous Carl | Fulford Creative
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    Carl BE

    Hotsy Courageous Carl

    Posted on March 16, 2011 by fulfordcreative

    Click the image or here to view the website

    DESCRIPTION: Developed highly successful campaign that featured a fictitious “retired stuntman” (inspired by the Super Dave Osborne character from the 1980s) and created a campaign around him – complete with 5 videos, a Facebook page, a Twitter page, a back story, and behind-the-scenes images.

    DELIVERABLES: Moped video, Goop video, Hummer video, Bloopers video, Highlight video (on the website you can read Carl’s bio, see behind the scenes pics, and be his friend on Facebook and Twitter)

    CLIENT: Hotsy

    PRODUCTION AGENCY: Bestlight Creative

    DIRECTION & CO-PRODUCTION: Funnelbox Motion Pictures

    CONCEPT, CREATIVE DIRECTION, COPYWRITING, SCRIPTWRITING, SOCIAL MEDIA MARKETING: Fulford Creative

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